Have you started reselling SEO recently, or are wishing to start soon? If so, think about these things first, or as soon as you potentially can. It could make the reselling process more successful and more lucrative for you.
When reselling SEO, first think about which clients you feel would be the easiest sells. When you are first starting out as an SEO reseller, you may be timid about the sales process or not accustomed to having to pitch something you are unfamiliar with to people. Think about the clients who are in the most need for this service, and the ones who are most likely to jump on the SEO bandwagon. It will give you a nice initial confidence boost so you could have more success with the harder to please clients.
When reselling SEO, also consider what you are going to charge customers. You have 100 percent control over the costs here, since you basically pay whatever the SEO provider is charging you for the ability to resell its services. Look into the average markup cost for SEO services both in your city and on a more nationwide scale. You preferably want to avoid overcharging clients or undercharging them too. Do a cost estimate in your head or on paper first, then figure out charges.
Along these lines, you can mix up what you are charging to different customers. It could all depend on what else they are paying for within your mix of services. If you also serve as a social media reseller or website reseller, then you can throw in all the charges together into one big monthly amount for services. If SEO is all the client wants, then the charges could be higher. If SEO is part of a much larger project, you could cut the costs a bit. It really is at your discretion, since you are the business reselling SEO.
When reselling SEO, look outside your existing client base too. You likely started reselling SEO because you wanted to assist your regular clients in gaining more success online. But by reselling SEO, you have also become more valuable in the online marketplace. Branch out, then, exploring new markets and uncovering new clients. You may grab clients that have successfully evaded you in the recent past, or you could find that by reselling SEO you are now much more valuable to clients that proactively seek out your services.