Something all websites need to consider on a regular basis is whether or not their website is useful and designed in a way that is easy for visitors to use. Websites that function as online fitness programs and journals are certainly no exception to this rule. Here are three ways to tell if your fitness website just sucks.
- You Do Not Want to Use It
- You Are Unapologetic About Being Unoriginal
- Your Content Lacks Focus
It is not necessarily strange if you do not want to use your own online fitness courses as your number one source of information on personal health. Firstly, that would be extremely narcissistic. Secondly, for a lot of people it is strange to be such a huge fan of their own work. Despite these things, you need to take into consideration whether or not you would want to use your website. Sharlan Douglas of Crain’s Detroit News writes that webmasters really ought to conduct a business review for their webpage. Get yourself in the mindset of a visitor and tear your website apart. Be honest about the things that could use improvement. In doing so you improve the chances of having the best online personal fitness source around.
Something everyone needs to be aware of when publishing content on the web is the importance of originality. It is perfectly fine to reference the work of others in your content. However, you need to make it clear that you are using their information. Otherwise, you are plagiarizing. This is both illegal and unethical. Eventually someone will notice. Cite your information properly and give it your own unique voice.
Jacob Morgan notes on his blog about Social Marketing that you need to pick a central topic for your blog. He points out that the topic should not be too specific or too vague. It is fine to have a main topic while deviating every now and then. However, when a consumer visits your page they should know exactly what they are going to get. People are likely drawn to your site because of your focus. If you suddenly change topics, fundamentally altering your brand, then you will likely lose visitors. If you usually discuss the best pilates exercises, do not start randomly talking about the Japanese economy.
Being honest with yourself and assessing your fitness website objectively is something you should do frequently. Even the best of the best constantly put themselves through this process. In fact, that is likely why they are the best. Look at your site through the eyes of your visitors and you have a chance to become great.