Search marketing is the best thing to happen to online business, since, well, probably ever I would say.
Since a staggering 93 percent of the online experiences of users begins with a quick visit to search engines, marketers have long ago determined that the value of online marketing through these websites. This is because statistics show that about 70 percent of the links that searchers click on are organic, as in, non sponsored. That means that the best way to market your business online is to, somehow, boost its ranking without any shortcuts.
Another reason to consider search marketing is that, believe it or not, it is estimated that in 2012, about 88.1 percent of Internet users in the United States who were 14 years or older will browse or research products online. This means that there are users out there who are already looking for your website.
There is help, however. Though the use of search engine optimization (SEO), your search marketing needs will surely be met SEO experts will streamline your web design, as well as help you post keyword dense articles to really drive up your search engine ranking.
Plus, companies will use social media in your search marketing campaign. Social media content is great because they are like ads that keep on advertising. When people comment, this boosts your search engine ranking higher as well. Plus, people will share your social media content and put it in front of new audiences. Be sure to be one of the companies who responds to their social media, though. On average, most companies only respond to around 30 percent of the feedback of their social media fans or followers.
And if you have not already started to cash in on the Internet, then you are definitely missing out on a large chunk of business that you could profit from. See, it is estimated that by 2016, more than half of the dollars spent in the retail sector of the United States will be influenced by an online marketing and web presence.
So if you have any comments about search marketing, or any experiences that you would like to share about search marketing, please post a comment.