Businesses are always looking for ways to get ahead of their competition. With the explosion of the web, many have decided to use the internet to find new ways to sell their products and services, and promote themselves. While the internet does offer many possibilities, it can also be confusing. As a result, many businesses make mistakes and fail to take full advantage of the web.
One common mistake that many businesses make is thinking that a website is all they need to take advantage of the web. While a website is certainly necessary, not all websites are created equally. If your business’s site is not properly designed, then this can hurt your business’s efforts to market online effectively.
Most users are looking for a website that is aesthetically appealing as well as functional.
Some of the criteria that a website should be evaluated based on include navigation and usability, design and aesthetics, quality of content, help, page layout, search, security, and the ability to give feedback or contact the company. Because most users will scan a page rather than read it, you should design your site to be optimized for user’s scanning habits.
Naturally this can be very confusing for many business owners, who may not have the expertise to be sure their website is designed as well as it should be. Thankfully, there are tools that can help. For example, there are free website grader tools that will help to ensure that your website is fully functional and optimized for all browsers and platforms. If you partner with an SEO company, they can also give you an SEO website analysis. Search the internet to learn more about how you can optimize your company’s website, including how to use website grader tools.