Search engine optimization (SEO) has emerged as one of the best internet marketing strategies. SEO aims at boosting a website’s search engine rankings and works to improve a site’s content visibility using organic methods. This is important because more than 90% of users begin their online experiences by visiting a search engine. Once they have entered their search criteria into the query, 75% percent of users will only scroll through the first page of results. Websites with a high search engine ranking will have a greater chance of being seen by the majority of people. Also, about three-quarters of users completely ignore paid advertisements and sponsored links, making the organic results SEO produces more effective.
To get expert help with search engine marketing, many businesses outsource SEO to an SEO company using an SEO reseller program. This leaves marketing in the hands of SEO experts who use link building, as well as optimized web design, and social media marketing among other techniques to help a client improve their web visibility.
Creating social media accounts is a great way to reach out the general public as about 90 percent of people use their social media accounts extensively. They are often tweeting, liking, and connecting with different users and websites 24 hours a day. More than 94 percent of social media marketers keep track of how many followers and fans they have for this reason. The higher the traffic to these social media accounts, the higher the chance that these users will visit your company’s website. Any purchases they make, will add valuable profit to your company.
By gaining valuable exposure for your company through high quality website design, web content, social media, and other strategies, SEO companies can help you organically raise your search engine rankings. As your site climbs the search engine results page, more users will have the chance to visit your site and buy products or services that your company offers. Without SEO, you may not get the visibility you need to stay competitive in today’s internet age.