The United States is both the largest market for pharmaceuticals and the world leader when it comes to biopharmaceutical research. In fact, according to the Pharmaceutical Research and Manufacturers of America, firms spent more than $67 billion on research in 2010 alone. On top of that, U.S. companies conduct a whopping 80% of the biotechnology research and development for the entire world. But despite its size, the massive and ever-evolving pharmaceutical industry depends on much smaller pharmaceutical packaging companies to make sure that medicines reach consumers safely. Without working with the proper contract packaging services, even the biggest pharmaceutical companies might struggle to maintain their position in the marketplace.
Any reliable clinical manufacturing companies will provide a number of different packaging options for pharmaceutical companies. There are a number of different pouches and sachets to choose from, and bottle packaging helps the customer know that the product they receive has not been tampered with or touched by outside substances. But because it is highly customizable and features many different style, color, and container options, blister packaging is one of the most popular choices. Every contract packaging company will need the proper equipment to design and manufacture blister items.
Blister packaging is a great option not only because it helps protect unit doses, like allergy medicines, but it can be used as a great marketing tool. In addition to colors, it can also be completed with various opaque, tinted, and translucent appearances that help it stand out on shelves and catch the eye of consumers. Plus, carded blister packaging can feature promotional materials that either inspire a customer to come back to a particular retailer or build brand loyalty for a specific medication.
Of course, reliability and safety are always important, and the blister packaging products that contract packaging services produce will put an emphasis on safety. Marketability is nice, but making sure pharmaceuticals are protected properly should be the top priority. The web that blister packaging features prevents pills from breaking or crumbling and items like the lot number and expiration date can be included for quality control. As a result, blister packaging offers much more than just a look that stands out in drug stores.
The pharmaceutical industry is massive and seems like it is going to continue to grow over the upcoming years. But because of its size, smaller but helpful companies are often overlooked, especially when compared to major manufacturers. However, by helping make sure consumers receive the medications they need, packaging companies play a vital role in the industry.