Pay attention to the results of a Google search. One might notice the word “sponsor” in front of some search engine results at the top of the results page. These are not the actual search results but paid advertisements. Businesses pay top dollar to appear in these slots, and there’s a good reason. People who use the internet to search for products or services rarely move past the first search engine results page.
The YouTube video “What does an SEO and SEM agency do” explains this in detail.
What Are SEO and SEM?
Let’s start with SEO. The term stands for search engine optimization. Google and other search engines work on an algorithm. When an individual types in a question, Google tries to answer this question as best it can. To do this, it uses an algorithm to find web pages that answer this question best. It will use and search for specific keywords on the internet. A webpage owner might optimize their content by including these keywords. The goal is that Google will pull their content and display it on the first search engine results page.
SEM stands for search engine marketing. An SEM agency helps clients appear at the top of search engine results. This is achieved through buying PPC (Pay-per-click) ads. The agency then promotes the clients’ websites through this ad space. An SEM agency is an expert at conversion-based search marketing campaigns.
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