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5 Tips On Starting Your Law Firm Blog

There are a number of reasons why many different companies have started incorporating blogs into their social media strategy. For one thing, there’s a proven correlation between blog posts and website traffic. The more posts a company blog makes, the more traffic they can expect for their website. If a company publishes at least 16 blog posts per month, they’ll actually receive 3.5 times more traffic than a company that posts zero to four posts per month. Blogs can be considered a less intimidating form of advertising. If they utilize search engine optimization strategies properly, they can draw people casually searching for certain keywords online. Once they discover the blog posts, they will be informed and educated in a manner that they wouldn’t be if they simply discovered the same site through traditional online advertisement. SEO has actually changed the way that a number of companies advertise online, due to their organic natures, and the way that they inform without being obnoxious. For these reasons, they can theoretically be utilized by any company, including those that are less than traditional companies in the first place. This is why a number of law firms have invested in the creation of law firm blogs.

There are a number of ways in which blogs in general and in particular professional SEO can benefit law firms. For one thing, while most people understand in general what lawyers do, many don’t understand the nuances of the law and how to find lawyers that are suitable for their needs. Even after you find a law firm that might be able to help you, you may very well struggle with understanding the abilities and limitations that the law firm possesses. When looking into the basics of starting a law firm blog, a lot of lawyers may be caught between over- and under-informing. How much does a potential client need to know ahead of time, and how much will actually confuse and overwhelm them? Let’s look into what you should consider when starting a law firm blog, and what can ultimately set your blog apart from others, and therefore make your blog more successful in the long term.

1. SEO

What is search engine optimization anyway, and how does it apply to starting a law firm blog? SEO is the practice of essentially making your blog more prevalent in search engine results through the use of keywords, links, and other strategies that will make your blog pull in those results. It may sound easy at first, but content marketing is actually fairly complex, and it’s easy to mess it up. The appeal of SEO lies in the fact that it’s much more organic than typical pay per click ads. People will find your blog because they were actually seeking out a specific topic or keyword, rather than because an ad was thrown at them out of nowhere. This actually makes SEO much more successful than typical traditional advertising. You will focus more on people who actually want or need your services, which leads to a higher lead closure rate. It’s a matter of targeting the right potential clients, rather than casting a wide net and “catching” the entire audience, which will inevitably contain a lot of people who never would have pursued your services in the first place. This means that ultimately, you’ll be getting a higher value out of SEO than you would out of alternate advertising services.

With that being said, it’s not enough to add SEO to your website when starting a law firm blog. You’ll also need to understand what kinds of keywords will appeal most to your potential clients, and what will fold properly into your blog. Therefore, you should consider working with an SEO company. An SEO content company will be able to provide blog posts, articles, lists, and sometimes even videos that will better furnish your blog and make it easier for you to educate your client base. Law firms could attempt to come up with their own content, but the fact is that they lack the ability to properly strategize. You may be able to come up with a winning article, but is it going to incorporate keywords and phrases in an appealing, organic way? For that matter, coming up with blog content takes more time and energy than you might think. This is why, when starting a blog firm, you’ll likely find more success with digital marketing company than you would when attempting to create content on your own.

2. Understand Explaining Versus Info-Dumping

Whether or not you’re working with a professional SEO content provider, you need to think about how much your potential client base needs to know about your law firm, versus how much will overwhelm them. The fact is that law firm blogs do need to educate people in some way or the other. A lot of people don’t fully understand the differences between different legal specialties. It can be all too easy to “info-dump” on your clients rather than fully educating them. A firm may very well be intending to educate its audience on what their personal injury attorneys have to offer professionally. However, the average person doesn’t understand the minutiae of an attorney’s job. If they’re reading and understand nothing, they may very well end up losing interest and moving on to another website within a matter of seconds. At the same time, these people shouldn’t be left in the cold without the information they need.

Fortunately, there are ways that you can both focus on starting a law firm blog and educate your clients at the same time. Your blog posts can be framed in the manner of offering helpful tips, or perhaps a “guide” to the services that the law firm offers. If your law firm has a lot of criminal defense attorneys available, for example, a blog post that offers a “crash course” on choosing the right attorney for your case might be useful. A major benefit of these types of blogs is that they teach people, and therefore make them feel more trusting of the firm that specializes in these types of blog posts. If you feel as if a blog has already offered you a number of beneficial resources, you may find that you’re more likely to work with the firm that hosts the blog itself. The point of a blog is to be somewhat personal and to give a touch that can’t easily be found through a typical article written in a more formal style. The last thing you want is to lose those qualities by bogging your blog down in heavy language.

3. Consider Your Website’s Structure

When starting a law firm blog, you’ll probably be initially focused on its content. And of course, content is remarkably important. But you also need to think about what your website looks like, and how functional it is. After all, there’s no point in starting a law firm blog if it’s not reasonably easy to navigate and aesthetically pleasing. One major reason why a lot of law firms hire web design companies to help them launch their blogs is that they either need help in starting a blog in the first place or because they need to revamp the websites that they already have.

There are several different factors to consider when plotting out your blog’s overall design. You’ll want to consider, firstly, the blog’s ease of access and whether or not it’s difficult to use. Say your client becomes interested in a post on family law. If they then want to find more posts about family law, they may find themselves sifting through hundreds or even thousands of posts, before eventually giving up and leaving your blog behind. If your blog posts are grouped together by tags, this makes it much easier for clients to read up more and learn through your blog, thus validating your blog’s purpose in the first place. If you really want readers to trust you and the content you’re posting about, you should also make sure that the blog website in question doesn’t strain the eyes or create an uncomfortable, difficult to read experience. This may involve changing the color of your text against the colors of the backdrop, and creating a gentle experience that isn’t hard on the eyes. You may also want to consider how to embed content without potentially slowing down your blog. These are all factors that a professional web design company will be able to help you with, regardless of your own skill level.

4. Don’t Forget The Personal Touch

As previously mentioned, one of the major reasons why some considering starting a law firm blog is that they need a way to personally connect with clients. Of course, you’ll want to be professional and project a confident, responsible image to the web at large. But you should also think about the possibility that it may be easier to connect with people if you let them have at least an idea of who you and the others working at your law firm are, outside of simply being lawyers.

This can be accomplished in a number of different ways. You could post a quick addition to your blog about you and the rest of the law firm attending a company picnic. Alternatively, your attorneys could pick specific topics to blog about. Clients like it in particular when these posts are somewhat revealing, and therefore don’t shy away from actual stories. This shouldn’t be difficult for you and your fellow attorneys to provide, but it’s understandable that you might feel uncomfortable with this at first. You should consult with your digital marketing agency before providing the type of content that they can turn into an interesting post. You should also consider adding guest contributors. Not only will this occasional disruption of routine potentially make the blog more exciting; but guest bloggers, no matter what their background, can offer a perspective that would potentially be far less accessible than any of the alternatives. You can always review whatever your guest blogger added, to ensure that it’s well-written. But if it’s the content you were looking for already, you may very well find that your initial guest blog posts may become more permanent stints on the way to starting your law firm blog.

5. Stay Consistent

In so many ways, starting a law firm blog is all about consistency; however, this can be easier said than done. All too often, the heads of different law firms order that a blog is started, only to find that there’s more to do, and the blog isn’t an instant success. Too many law firm blogs have been shut down because their founders were impatient and acted before properly prioritizing what their readers want

If your blog stops posting for months at a time, people will likely forget that it existed in the first place and move on to the next blog. At the same time, if you bombard readers with too many posts in too short a time, they’ll probably become embarrassed and overwhelmed. For that reason, you should consider having a set schedule for your blog to know when and what is posted. If you’re better able to remember your blog’s schedule, you’ll probably be able to focus on running your law firm, without worrying about the annoying alerts you’ll get regard confused readers who carry questions that you simply can’t answer.

So much of starting a law firm blog is reliant on appearance. What does your website look like? What will people think about the opinions that you reflect? A major reason why the heads of law firms sometimes hesitate over starting blogs in the first place is that they’re worried that they’ll be a waste of time. Yet we know, due to the traffic generated by these types of blogs, that they aren’t. Therefore, you should invest not only in the blog itself but on optimizing it for search engines. Ultimately, this will help you attract more clients than you thought possible!

5 Businesses That Experience the Benefits of Having a Blog

You need to do a lot for your business. From creating the initial business plan and formulating a budget to building an experienced staff who you can trust, businesses take serious work. One aspect of running a business that takes a tremendous amount of work is the creation and upkeep of your business’s website. Your website is the main form of your business’s online presence, representing your services and products, company history, and how to get in contact with you.

One important feature of a business’s website is its blog. Not only can a business’s blog be a useful informational tool for your customers and others in the industry, but it is essential for successful digital marketing. While every business should have a blog, certain types lose out on potential customers and revenue when they neglect to create one. Let’s take a look at which types of businesses can most acutely experience the benefits of having a blog.

Health and Beauty

Any businesses in the health and beauty industry can experience the benefits of having a blog. Whether you specialize in remedying hair loss or you are focused on selling all-natural skincare products, a blog can be great for your business. This is partially because one of the best benefits of having a blog is that you build trust with your audience.

By blogging regularly, you can share knowledge with your customers about whatever health and beauty topic your business specializes in. If you provide hair loss solutions, you can blog on a wide range of topics, including why it occurs, how to prevent it, and how to remedy it. Consistent blogging on topics like these will help your company assert its authority on everything related to hair growth and loss. When a potential client visits your website and sees these informative blogs, they’ll immediately see that you know what you’re talking about and that your business has the practical knowledge to help them get a full head of hair again.

Consistent blogging on topics that relate to your industry and that you know a lot about will also help your digital marketing efforts. Companies that publish more than 16 blog posts each month receive about 3.5 times more traffic than companies that publish zero to four posts every month. As long as your posts are optimized with the right keywords and contain truly useful information, they have the potential to appear at the top of the results page when people search for related topics. This prime spot on the search engine results page will help bring more people to your website. Once they’re on your website, these visitors have the potential to turn into real-life customers.

Hospitality

Successful marketing in the hospitality industry can be a challenge, as this is an industry highly influenced by when people travel and need to book accommodations. Since busy seasons are different for hotels in one town to the next, every company in the hospitality industry needs to identify when they get the most business and how they can capitalize on those times. They also need to find an affordable marketing strategy that they can utilize year-round that won’t break the bank. That’s where blogging comes in.

One of the most significant benefits of having a blog is that it doesn’t cost you an arm and a leg to maintain. Anyone who runs a hotel knows that they need to find ways to save money during off-seasons, meaning that many marketing efforts will go to the wayside. Yet, you also need to keep driving potential guests to your company’s website so that they book stays and you can keep making as much money as possible. Maintaining an informative blog on your website will help boost your SEO, or search engine optimization. As a long-term tactic that makes your business more visible than your competition in search engine results, SEO is as important in off-seasons as it is in busy ones. With a well-maintained blog, you can keep your SEO tactics alive and well during any part of the year.

To keep your blog up to date, all you have to do is write posts that are at least 500 words long and post them about once every week or every two weeks. You can, of course, write longer blogs or post more frequently if you like, but the guidelines above are the minimum for ensuring that your SEO stays effective. If writing isn’t your specialty or that of anyone on your current staff, you can look into working with an SEO company that has a team of experienced writers to do it for you.

The benefits of having a blog aren’t just limited to hotels; any business in the hospitality industry faces the same seasonal swings that hotels do. Whether you run a small bed-and-breakfast or you are a hotel door supplier, you need an affordable way to market your business throughout the entire year. By blogging on topics relevant to your industry, you can effectively drive traffic to your website and turn interested searchers into paying customers.

Educational Institutions and Programs

Although every school might not be considered a business that needs to drum up customers, there are many types of educational institutions and programs that can use a blog to their advantage. Private schools, charter schools, colleges, and academic summer camps all need to keep up enrollment so that their institutions can continue operating. Blogging is a great way to do that.

The main goal of any of these institutions is to promote education. Blogs are the perfect educational tool. Each blog post is a nugget of useful information, whether it is highlighting the importance of Spanish classes or it shows how a robust academic life can set students up for career success. Just as informative blogs can position health and beauty brands as authorities in their industry, high-quality blogs can show that your school or college is an expert in teaching students and preparing them for the next chapters of their lives. That kind of promise is effective in increasing enrollment, making it one of the biggest benefits of having a blog.

Any type of program or conference that depends on high enrollment rates for success can benefit from a blog for similar reasons. A business coaching conference, for instance, should have a blog on its website that has informative posts for entrepreneurs and business owners to help them run their business successfully. These posts will build trust in the readers, allowing them to trust the conference as the ultimate source for business advice and help.

Another one of the great benefits of having a blog is that it is an easy way to collect emails of interested prospects. You can encourage website visitors to subscribe to your blog posts. Now that you have their email addresses, you can send them direct emails about your conference or program as well as notifications about the latest blog posts. With this constant communication, you’ll have a greater chance of convincing them to enroll. This simple tactic can benefit you for years to come, as your regular emails may remind subscribers to sign up for next year’s conference or encourage them to get their friends or coworkers to subscribe to your emails.

Home Maintenance and Repair

Businesses that specialize in home remodeling, construction, and maintenance need a blog on their website as much as they need pages to explain their services and pricing. Not only will these businesses experience the benefits of having a blog that we’ve mentioned so far, but it will help them build brand awareness without breaking the bank.

Blogging is a key tactic in local SEO, a specific form of SEO that helps businesses attract customers looking for products and services in their geographic area. Businesses that are restricted by location, such as companies that service a home’s heating and cooling system or offer kitchen remodeling services, need local SEO to succeed.

Part of local SEO is using geo-targeted keywords in the content on your website. For instance, a kitchen remodeling company in Boston would use the keyword “kitchen remodeling in Boston” rather than “kitchen remodeling” in their local SEO strategy. The geo-targeted keyword is preferable because searchers will often use the name of their city when searching for a service in order to find services they don’t have to travel far for. A keyword like “kitchen remodeling” is also more general, meaning that more companies will be trying to rank on it. If your business doesn’t have the budget to compete on the more popular, general keywords, you can optimize your site for geo-targeted keywords that have less competition and much better chances of bringing you customers in the areas you service.

Businesses trying to take advantage of local SEO have the flexibility to target as many or as few geographic areas as they need. If an HVAC company services any of the towns in the tri-state area, it can utilize geotargeted keywords for each town. This would likely be a more costly endeavor, but it would ensure the HVAC company gets business from the many towns it services, not just New York City. If a remodeling company wants to focus its efforts on just one residential community because homeowners there have been going through a renovating phase, it can use geo-targeted keywords for that community in its blog posts. Then, anyone in that community looking for home remodeling services will be more likely to find the company’s website. They can then view the company’s past blogs that position them as an expert in the remodeling industry and subscribe to the company’s email. All of the benefits of having a blog can come together from the efforts of building brand awareness.

Delivery Services

Even businesses that primarily see revenue by delivering products rather than selling them can experience the benefits of having a blog. Today’s consumers are used to getting what they want at lightning speed. They order a product with a click, receive a confirmation, and within just a few days it is sitting at their door. If your website doesn’t convince a consumer that they can trust you to get them their goods with the speed they love, they’ll turn to your competitors for faster service.

This makes having a blog that denotes expertise and authority essential for companies that provide delivery services. A cannabis dispensary, for instance, will likely have blog posts about the quality of its products and news in the industry. While these blogs are important for the sale of the dispensary’s products, it should also have blogs on any delivery services it offers. When a customer sees that one dispensary knows the importance and strategies behind efficient delivery, they’re more likely to choose that dispensary over another because they know they’ll be able to get their order more quickly.

Another one of the important benefits of having a blog is that it gives customers the opportunity to leave feedback about your business. Readers can leave comments on blog pages or share your posts on social media. Customers will let you know exactly what they think in their comments and shares, whether it’s about your specific service or the topic of the blog. Either way, you can use this feedback to adjust your services or marketing strategies accordingly. And, of course, positive feedback will help encourage anyone who sees it to also turn to your business for their needs. This can especially benefit delivery services, which depend on reviews from real-life customers to prove they are reliable and efficient.

Blogging is more than just splashing words on a webpage. By using effective SEO strategies and putting thought into the type of content you’re writing, your business’s blog can attract readers who turn into paying customers.