Tips and Tricks for Blogging Consistently

As anyone with a blog knows, blogging is an activity that requires some serious discipline. In order to have a successful blog, you need to make high-quality posts that your audience connects with. Not only that, but you have to post consistently in order to keep and grow your readership. If people don’t know when the next post will arrive, they can lose interest and stop following your blog.

Putting out content that is authentic and meaningful on a regular schedule is easier said than done. It takes a great deal of focus, structure, and diligence to continue this type of work long-term. However, once you figure out an approach that works for you, things get much easier.

In the beginning, any habit, whether it’s writing, exercising, meditating, etc. requires a great deal of willpower. Each time you do the activity it takes a conscious effort, which can deplete our energy and leave us feeling drained. Fortunately, if you stick with it things get easier.

Once a habit is well-established in your life and in your daily routine, if ceases to require so much willpower to complete. The longer you keep up the habit, the easier it gets to continue. Eventually, the habit feels like such an integral part of your life that it feels wrong to skip it.

Today, we’ll be going through some strategies to establish blogging as an essential activity that you do with consistency and intentionality. We will also discuss tips for making the time you set aside for blogging as productive as possible.


Building Your Blogging Habit: How To Start

In many ways, blogging can be treated like any other habit when it comes to doing it consistently. Hopefully you will find this tips helpful in making your blogging a more regular activity.

1. Track Your Consistency

Having a visual gauge of your progress when it comes to working on your blog regularly is an essential step for long term success. If you don’t track what days you do and do not write, there will be less pressure on you to stick to the commitment.

A common approach many people take to tracking daily habits is by using a calendar. If you mark each day that you complete the habit with a symbol, like an X, then at the end of the month you will have a clear and concise visual representation of your degree of success.

Using a bullet journal can also be an effective way to track your habits. Sites such as Pinterest have countless different habit tracker designs showcased so you can find a system that works for you, both aesthetically and practically.

2. Stick to a Space, or Move Around

If this sounds like two completely opposing options, that’s because they are. It’s fully up to you to experiment and determine what yields the best results for you personally.

There are a great many merits to creating a workspace and sticking to it. Maya Angelou famously did all her writing in a hotel room. She never actually stayed in the room and slept there — she came solely to write. She would have all the staff remove all of the decorations from the wall, so she could write with no distractions but her own thoughts, a glass of brandy, a bible, and a notepad.

However, just because this sort of approach worked for Maya Angelou doesn’t mean it will work for you. And with the modern miracle that is cloud computing, your work remains untethered to any specific location no matter what device you wrote it on.

There is no wrong answer here — you should work wherever you feel most comfortable. If you much prefer your home office with your comfortable ergonomic desk chair and air conditioning, then by all means write at home.

But if sticking to one location leaves you feeling trapped and uninspired, try working on your blog in an internet cafe or at a park using a mobile hotspot. If you aren’t posting or working on your website design then your options are even wider, as you probably won’t need an internet connection to work.


The Benefits of Writing Everyday

The steps laid out above are helpful, but they do take a serious commitment. If you need a bit of extra motivation to start laying the foundation for a daily writing habit, let’s go through some of the benefits that you’ll enjoy once you start writing for your blog with this degree of consistency.

1. Your Writing Will Improve

While this may be obvious, it’s still an important factor that deserves mentioning: if you write for your blog every day, your writing will get better. Whatever you do consistently you improve at, whether you’re a chef in a restaurant or you do sales recruitment for a company that offers recruitment services. A chef who cooks every day will make better food, a sales recruiter who keeps at it will have a better sales career, and a blogger who writes every day will put out better content.

At this point it may be trite to talk about the
10,000 hour rule, yet there really is something to it. No, there is nothing magic or concrete about that specific number — your abilities do not magically transform the moment you exceed 9,999 hours dedicated to practicing a craft.

Yet the truth is, mastery is always about more than just gifts. Yes, certain predispositions and natural abilities can give anyone a leg up. Someone with genetics that make them more flexible will have an easier time becoming a contortionist than someone who has back problems running in their family. But the majority of the time, it is only when natural inclinations are combined with diligent, consistent practice over a long period of time that mastery can be achieved.

So where does the actual number in the 10,000 rule come from? The answer goes back to the ’70s, when researchers William Chase and Herbert Simon published a paper in American Scientist that drew a lot of attention. The two men were investigating the nature of expertise, with particular reference to grandmaster level chess players such as Bobby Fischer — had the paper come out today, it probably would have used Magnus Carlsen, the Norwegian grandmaster who currently holds the titles for World Chess Champion, World Rapid Chess Champion, and World Blitz Chess Champion.

At nearly 30 years old, Carlsen has likely exceeded the 10,000 hour rule many times over. If you work a job full-time — eight hours a day, five days a week — for a decade, then you will have dedicated just over 20,000 hours to that job. That is the power of committing your time.

2. You’ll Be Less Stressed About Deadlines

Even if you run your own blog and so your deadlines are self-imposed, they are still important. They can also still become a source of stress if they are not met. When we fail to stick to goals we have and promises we make to ourselves, it can take a serious toll on our self-worth.

If you plan to make a certain number of posts each week or each month and you stop hitting that quota, you can start to lose trust in yourself and in your abilities. By writing each day, we can avoid spiraling into a pit of self-doubt. Writing each day keeps our objectives at the forefront of our minds and guarantees that we will take steps toward them.

With a well-established writing routine, deadlines and objectives stop feeling so scary. Instead, they feel much more manageable and within reach. This is because we’re breaking the tasks we have for our blog into more doable daily segments, rather than trying to cram a bunch of writing in at once and burning ourselves out.


3. You’ll Connect With Your Inner Self

In many ways, introspection is the fuel oil of the imagination. Looking within is how we find what our core values and beliefs are. While your blog may be topical or informative rather than purely creative and fictitious, your fundamental values still have an important bearing on what you write.

When we get in the habit of sitting down to write every day, we also end up cultivating the habit of listening to ourselves and tuning into our inner world each day. In some ways, closing the window curtains of our room when we sit down to write for our blog operates on two levels. We are shutting out some of the visual distractions of the world so we can achieve better focus, but we are also symbolically shutting out the noise and information that is external to ourselves so we may bring our inner self into sharper relief.

Avoiding Burnout

With all this talk of consistency, dedication, determination, and hard work, it’s important to take the time to address a very real challenge of honing one’s craft: burnout. Running a popular, high-quality blog is challenging and involved work, but there’s no point to putting all of that work in if you can’t sustain it. It’s essential that any person, regardless of whether they are a blogger, a novelist, a painter, a basketball player, gives themselves the time they need to rest and recover.

In fact, one of the reasons to write every day is specifically to avoid the burnout that can come with having to cram all that work into a short window. However, writing in smaller but more frequent sessions can become draining as well if one does it over a long period of time. It’s important to listen to yourself and to notice when the work is starting to overwhelm you and cause anxiety.

There are two different approaches you can take when it comes to avoiding or mitigating burnout. One option is to try to avoid burnout by remaining mindful of how you’re feeling each day, and taking a break when you’re noticing some extra tension or resistance associated with working on your blog that day. Or you can build breaks into your schedule, so that you don’t write on certain days each week, or you take an extended break once or twice a month. This approach is useful in that it doesn’t require as much thought, although it also means that it can take some adjusting to find the right balance.

Beyond scheduling breaks, everyone has different methods for disengaging from work and taking time to relax and recharge. Going outside can be a highly effective way to manage stress and promote psychological well-being. Research from Cornell University has found that as few as ten minutes spent in nature can have a measurable impact on mitigating stress and anxiety. While the study was specifically conducted with younger participants aged 15-30, there is no reason to believe these effects would not extend to people of any age.

Other people use natural medicines to promote relaxation. There are a whole host of teas that are helpful for anxiety out there. For folks who live where it is legal,
medical marijuana products can also be a helpful option. It’s worth it to take the time to experiment and find tools that work for you.


Keeping your blog’s output strong and consistent will never be a walk in the park. It takes hard work and dedication, as well as sufficient pacing and mindfulness to avoid burnout. However, once you have taken the time to experiment and find the right habits, everything should fall into place.

Hopefully these methods help make the process a bit easier. Through building blogging into your daily routine and using proven strategies to stay focused, you can ensure that your blog reaches its potential.

5 Tips On Starting Your Law Firm Blog

There are a number of reasons why many different companies have started incorporating blogs into their social media strategy. For one thing, there’s a proven correlation between blog posts and website traffic. The more posts a company blog makes, the more traffic they can expect for their website. If a company publishes at least 16 blog posts per month, they’ll actually receive 3.5 times more traffic than a company that posts zero to four posts per month. Blogs can be considered a less intimidating form of advertising. If they utilize search engine optimization strategies properly, they can draw people casually searching for certain keywords online. Once they discover the blog posts, they will be informed and educated in a manner that they wouldn’t be if they simply discovered the same site through traditional online advertisement. SEO has actually changed the way that a number of companies advertise online, due to their organic natures, and the way that they inform without being obnoxious. For these reasons, they can theoretically be utilized by any company, including those that are less than traditional companies in the first place. This is why a number of law firms have invested in the creation of law firm blogs.

There are a number of ways in which blogs in general and in particular professional SEO can benefit law firms. For one thing, while most people understand in general what lawyers do, many don’t understand the nuances of the law and how to find lawyers that are suitable for their needs. Even after you find a law firm that might be able to help you, you may very well struggle with understanding the abilities and limitations that the law firm possesses. When looking into the basics of starting a law firm blog, a lot of lawyers may be caught between over- and under-informing. How much does a potential client need to know ahead of time, and how much will actually confuse and overwhelm them? Let’s look into what you should consider when starting a law firm blog, and what can ultimately set your blog apart from others, and therefore make your blog more successful in the long term.

1. SEO

What is search engine optimization anyway, and how does it apply to starting a law firm blog? SEO is the practice of essentially making your blog more prevalent in search engine results through the use of keywords, links, and other strategies that will make your blog pull in those results. It may sound easy at first, but content marketing is actually fairly complex, and it’s easy to mess it up. The appeal of SEO lies in the fact that it’s much more organic than typical pay per click ads. People will find your blog because they were actually seeking out a specific topic or keyword, rather than because an ad was thrown at them out of nowhere. This actually makes SEO much more successful than typical traditional advertising. You will focus more on people who actually want or need your services, which leads to a higher lead closure rate. It’s a matter of targeting the right potential clients, rather than casting a wide net and “catching” the entire audience, which will inevitably contain a lot of people who never would have pursued your services in the first place. This means that ultimately, you’ll be getting a higher value out of SEO than you would out of alternate advertising services.

With that being said, it’s not enough to add SEO to your website when starting a law firm blog. You’ll also need to understand what kinds of keywords will appeal most to your potential clients, and what will fold properly into your blog. Therefore, you should consider working with an SEO company. An SEO content company will be able to provide blog posts, articles, lists, and sometimes even videos that will better furnish your blog and make it easier for you to educate your client base. Law firms could attempt to come up with their own content, but the fact is that they lack the ability to properly strategize. You may be able to come up with a winning article, but is it going to incorporate keywords and phrases in an appealing, organic way? For that matter, coming up with blog content takes more time and energy than you might think. This is why, when starting a blog firm, you’ll likely find more success with digital marketing company than you would when attempting to create content on your own.

2. Understand Explaining Versus Info-Dumping

Whether or not you’re working with a professional SEO content provider, you need to think about how much your potential client base needs to know about your law firm, versus how much will overwhelm them. The fact is that law firm blogs do need to educate people in some way or the other. A lot of people don’t fully understand the differences between different legal specialties. It can be all too easy to “info-dump” on your clients rather than fully educating them. A firm may very well be intending to educate its audience on what their personal injury attorneys have to offer professionally. However, the average person doesn’t understand the minutiae of an attorney’s job. If they’re reading and understand nothing, they may very well end up losing interest and moving on to another website within a matter of seconds. At the same time, these people shouldn’t be left in the cold without the information they need.

Fortunately, there are ways that you can both focus on starting a law firm blog and educate your clients at the same time. Your blog posts can be framed in the manner of offering helpful tips, or perhaps a “guide” to the services that the law firm offers. If your law firm has a lot of criminal defense attorneys available, for example, a blog post that offers a “crash course” on choosing the right attorney for your case might be useful. A major benefit of these types of blogs is that they teach people, and therefore make them feel more trusting of the firm that specializes in these types of blog posts. If you feel as if a blog has already offered you a number of beneficial resources, you may find that you’re more likely to work with the firm that hosts the blog itself. The point of a blog is to be somewhat personal and to give a touch that can’t easily be found through a typical article written in a more formal style. The last thing you want is to lose those qualities by bogging your blog down in heavy language.

3. Consider Your Website’s Structure

When starting a law firm blog, you’ll probably be initially focused on its content. And of course, content is remarkably important. But you also need to think about what your website looks like, and how functional it is. After all, there’s no point in starting a law firm blog if it’s not reasonably easy to navigate and aesthetically pleasing. One major reason why a lot of law firms hire web design companies to help them launch their blogs is that they either need help in starting a blog in the first place or because they need to revamp the websites that they already have.

There are several different factors to consider when plotting out your blog’s overall design. You’ll want to consider, firstly, the blog’s ease of access and whether or not it’s difficult to use. Say your client becomes interested in a post on family law. If they then want to find more posts about family law, they may find themselves sifting through hundreds or even thousands of posts, before eventually giving up and leaving your blog behind. If your blog posts are grouped together by tags, this makes it much easier for clients to read up more and learn through your blog, thus validating your blog’s purpose in the first place. If you really want readers to trust you and the content you’re posting about, you should also make sure that the blog website in question doesn’t strain the eyes or create an uncomfortable, difficult to read experience. This may involve changing the color of your text against the colors of the backdrop, and creating a gentle experience that isn’t hard on the eyes. You may also want to consider how to embed content without potentially slowing down your blog. These are all factors that a professional web design company will be able to help you with, regardless of your own skill level.

4. Don’t Forget The Personal Touch

As previously mentioned, one of the major reasons why some considering starting a law firm blog is that they need a way to personally connect with clients. Of course, you’ll want to be professional and project a confident, responsible image to the web at large. But you should also think about the possibility that it may be easier to connect with people if you let them have at least an idea of who you and the others working at your law firm are, outside of simply being lawyers.

This can be accomplished in a number of different ways. You could post a quick addition to your blog about you and the rest of the law firm attending a company picnic. Alternatively, your attorneys could pick specific topics to blog about. Clients like it in particular when these posts are somewhat revealing, and therefore don’t shy away from actual stories. This shouldn’t be difficult for you and your fellow attorneys to provide, but it’s understandable that you might feel uncomfortable with this at first. You should consult with your digital marketing agency before providing the type of content that they can turn into an interesting post. You should also consider adding guest contributors. Not only will this occasional disruption of routine potentially make the blog more exciting; but guest bloggers, no matter what their background, can offer a perspective that would potentially be far less accessible than any of the alternatives. You can always review whatever your guest blogger added, to ensure that it’s well-written. But if it’s the content you were looking for already, you may very well find that your initial guest blog posts may become more permanent stints on the way to starting your law firm blog.

5. Stay Consistent

In so many ways, starting a law firm blog is all about consistency; however, this can be easier said than done. All too often, the heads of different law firms order that a blog is started, only to find that there’s more to do, and the blog isn’t an instant success. Too many law firm blogs have been shut down because their founders were impatient and acted before properly prioritizing what their readers want

If your blog stops posting for months at a time, people will likely forget that it existed in the first place and move on to the next blog. At the same time, if you bombard readers with too many posts in too short a time, they’ll probably become embarrassed and overwhelmed. For that reason, you should consider having a set schedule for your blog to know when and what is posted. If you’re better able to remember your blog’s schedule, you’ll probably be able to focus on running your law firm, without worrying about the annoying alerts you’ll get regard confused readers who carry questions that you simply can’t answer.

So much of starting a law firm blog is reliant on appearance. What does your website look like? What will people think about the opinions that you reflect? A major reason why the heads of law firms sometimes hesitate over starting blogs in the first place is that they’re worried that they’ll be a waste of time. Yet we know, due to the traffic generated by these types of blogs, that they aren’t. Therefore, you should invest not only in the blog itself but on optimizing it for search engines. Ultimately, this will help you attract more clients than you thought possible!

5 Businesses That Experience the Benefits of Having a Blog

You need to do a lot for your business. From creating the initial business plan and formulating a budget to building an experienced staff who you can trust, businesses take serious work. One aspect of running a business that takes a tremendous amount of work is the creation and upkeep of your business’s website. Your website is the main form of your business’s online presence, representing your services and products, company history, and how to get in contact with you.

One important feature of a business’s website is its blog. Not only can a business’s blog be a useful informational tool for your customers and others in the industry, but it is essential for successful digital marketing. While every business should have a blog, certain types lose out on potential customers and revenue when they neglect to create one. Let’s take a look at which types of businesses can most acutely experience the benefits of having a blog.

Health and Beauty

Any businesses in the health and beauty industry can experience the benefits of having a blog. Whether you specialize in remedying hair loss or you are focused on selling all-natural skincare products, a blog can be great for your business. This is partially because one of the best benefits of having a blog is that you build trust with your audience.

By blogging regularly, you can share knowledge with your customers about whatever health and beauty topic your business specializes in. If you provide hair loss solutions, you can blog on a wide range of topics, including why it occurs, how to prevent it, and how to remedy it. Consistent blogging on topics like these will help your company assert its authority on everything related to hair growth and loss. When a potential client visits your website and sees these informative blogs, they’ll immediately see that you know what you’re talking about and that your business has the practical knowledge to help them get a full head of hair again.

Consistent blogging on topics that relate to your industry and that you know a lot about will also help your digital marketing efforts. Companies that publish more than 16 blog posts each month receive about 3.5 times more traffic than companies that publish zero to four posts every month. As long as your posts are optimized with the right keywords and contain truly useful information, they have the potential to appear at the top of the results page when people search for related topics. This prime spot on the search engine results page will help bring more people to your website. Once they’re on your website, these visitors have the potential to turn into real-life customers.


Successful marketing in the hospitality industry can be a challenge, as this is an industry highly influenced by when people travel and need to book accommodations. Since busy seasons are different for hotels in one town to the next, every company in the hospitality industry needs to identify when they get the most business and how they can capitalize on those times. They also need to find an affordable marketing strategy that they can utilize year-round that won’t break the bank. That’s where blogging comes in.

One of the most significant benefits of having a blog is that it doesn’t cost you an arm and a leg to maintain. Anyone who runs a hotel knows that they need to find ways to save money during off-seasons, meaning that many marketing efforts will go to the wayside. Yet, you also need to keep driving potential guests to your company’s website so that they book stays and you can keep making as much money as possible. Maintaining an informative blog on your website will help boost your SEO, or search engine optimization. As a long-term tactic that makes your business more visible than your competition in search engine results, SEO is as important in off-seasons as it is in busy ones. With a well-maintained blog, you can keep your SEO tactics alive and well during any part of the year.

To keep your blog up to date, all you have to do is write posts that are at least 500 words long and post them about once every week or every two weeks. You can, of course, write longer blogs or post more frequently if you like, but the guidelines above are the minimum for ensuring that your SEO stays effective. If writing isn’t your specialty or that of anyone on your current staff, you can look into working with an SEO company that has a team of experienced writers to do it for you.

The benefits of having a blog aren’t just limited to hotels; any business in the hospitality industry faces the same seasonal swings that hotels do. Whether you run a small bed-and-breakfast or you are a hotel door supplier, you need an affordable way to market your business throughout the entire year. By blogging on topics relevant to your industry, you can effectively drive traffic to your website and turn interested searchers into paying customers.

Educational Institutions and Programs

Although every school might not be considered a business that needs to drum up customers, there are many types of educational institutions and programs that can use a blog to their advantage. Private schools, charter schools, colleges, and academic summer camps all need to keep up enrollment so that their institutions can continue operating. Blogging is a great way to do that.

The main goal of any of these institutions is to promote education. Blogs are the perfect educational tool. Each blog post is a nugget of useful information, whether it is highlighting the importance of Spanish classes or it shows how a robust academic life can set students up for career success. Just as informative blogs can position health and beauty brands as authorities in their industry, high-quality blogs can show that your school or college is an expert in teaching students and preparing them for the next chapters of their lives. That kind of promise is effective in increasing enrollment, making it one of the biggest benefits of having a blog.

Any type of program or conference that depends on high enrollment rates for success can benefit from a blog for similar reasons. A business coaching conference, for instance, should have a blog on its website that has informative posts for entrepreneurs and business owners to help them run their business successfully. These posts will build trust in the readers, allowing them to trust the conference as the ultimate source for business advice and help.

Another one of the great benefits of having a blog is that it is an easy way to collect emails of interested prospects. You can encourage website visitors to subscribe to your blog posts. Now that you have their email addresses, you can send them direct emails about your conference or program as well as notifications about the latest blog posts. With this constant communication, you’ll have a greater chance of convincing them to enroll. This simple tactic can benefit you for years to come, as your regular emails may remind subscribers to sign up for next year’s conference or encourage them to get their friends or coworkers to subscribe to your emails.

Home Maintenance and Repair

Businesses that specialize in home remodeling, construction, and maintenance need a blog on their website as much as they need pages to explain their services and pricing. Not only will these businesses experience the benefits of having a blog that we’ve mentioned so far, but it will help them build brand awareness without breaking the bank.

Blogging is a key tactic in local SEO, a specific form of SEO that helps businesses attract customers looking for products and services in their geographic area. Businesses that are restricted by location, such as companies that service a home’s heating and cooling system or offer kitchen remodeling services, need local SEO to succeed.

Part of local SEO is using geo-targeted keywords in the content on your website. For instance, a kitchen remodeling company in Boston would use the keyword “kitchen remodeling in Boston” rather than “kitchen remodeling” in their local SEO strategy. The geo-targeted keyword is preferable because searchers will often use the name of their city when searching for a service in order to find services they don’t have to travel far for. A keyword like “kitchen remodeling” is also more general, meaning that more companies will be trying to rank on it. If your business doesn’t have the budget to compete on the more popular, general keywords, you can optimize your site for geo-targeted keywords that have less competition and much better chances of bringing you customers in the areas you service.

Businesses trying to take advantage of local SEO have the flexibility to target as many or as few geographic areas as they need. If an HVAC company services any of the towns in the tri-state area, it can utilize geotargeted keywords for each town. This would likely be a more costly endeavor, but it would ensure the HVAC company gets business from the many towns it services, not just New York City. If a remodeling company wants to focus its efforts on just one residential community because homeowners there have been going through a renovating phase, it can use geo-targeted keywords for that community in its blog posts. Then, anyone in that community looking for home remodeling services will be more likely to find the company’s website. They can then view the company’s past blogs that position them as an expert in the remodeling industry and subscribe to the company’s email. All of the benefits of having a blog can come together from the efforts of building brand awareness.

Delivery Services

Even businesses that primarily see revenue by delivering products rather than selling them can experience the benefits of having a blog. Today’s consumers are used to getting what they want at lightning speed. They order a product with a click, receive a confirmation, and within just a few days it is sitting at their door. If your website doesn’t convince a consumer that they can trust you to get them their goods with the speed they love, they’ll turn to your competitors for faster service.

This makes having a blog that denotes expertise and authority essential for companies that provide delivery services. A cannabis dispensary, for instance, will likely have blog posts about the quality of its products and news in the industry. While these blogs are important for the sale of the dispensary’s products, it should also have blogs on any delivery services it offers. When a customer sees that one dispensary knows the importance and strategies behind efficient delivery, they’re more likely to choose that dispensary over another because they know they’ll be able to get their order more quickly.

Another one of the important benefits of having a blog is that it gives customers the opportunity to leave feedback about your business. Readers can leave comments on blog pages or share your posts on social media. Customers will let you know exactly what they think in their comments and shares, whether it’s about your specific service or the topic of the blog. Either way, you can use this feedback to adjust your services or marketing strategies accordingly. And, of course, positive feedback will help encourage anyone who sees it to also turn to your business for their needs. This can especially benefit delivery services, which depend on reviews from real-life customers to prove they are reliable and efficient.

Blogging is more than just splashing words on a webpage. By using effective SEO strategies and putting thought into the type of content you’re writing, your business’s blog can attract readers who turn into paying customers.