One of the largest hobbies involving collectibles is deltiology. That is the name for postcard collecting. People from all over the world collect customized postcards. Customized postcards today are the specialty marketing cards used by direct marketing companies. Customized postcards for businesses, like a real estate postcards, always includes a call to action by including the suggestion to call or visit a website. Business postcards are also some of the direct mail postcards that people get in the mail today.
The direct marketing industry, both commercial and non profit, spent $153.3 billion in 2010, according to the Direct Marketing Association. One reason that direct marketing is so popular is because it works so well. In fact, a leading global research agency, Millard Brown, did a survey and found that the direct marketing media, such as on postcards, leave a “deeper footprint in the brain.”
Consumers even like to get direct marketing in the mail. Surveys conducted on this subject reveal that even people in the 18 to 34 demographic like getting postcards rather than getting advertisements online. Postcard printing is available online. Look for custom postcard printing companies offering discounts for the best deals if you need real estate postcards printed up.
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