Did you know that search engine optimization services are rated as the most effective lead generation tactic for businesses? Thirty four percent of marketers consider seo very effective. Ultimately, seo companies can help your company get a great return on your investment.
According to a study by conscore qsearch, there are around 1,890 internet searches every second, averaging just under 5 million internet searches a year. As such, search engines are crucial to the visibility of a business. A customer needs to be able to see that your company exists before they buy something from you.
When it comes to searches on google, 18 percent go to the top position, 10 percent go to the second position and seven percent go to the third position. If over a third of people go to the top three positions, that leaves slim margins for the rest of the results, and there are quite a few.
Businesses can also use pay per click advertising, which has a lower cost per conversion than any other traditional form of advertising, such as telelvision, radio and print. Furthermore, ppc is an advertising model in which the company placing the ad only pays when someone actually clicks on that ad.
Businesses that have used seo services can boast the roi through seo that they receive. Generally, seo services are inexpensive, and can make a great deal more money for a company than the company spends on the service itself. Getting a good roi through seo is one of the major reasons a lot of businesses continue to use seo services.
At the end of the day, customers want organic results over a paid search. They want to see that a business is reputable, that it sells a quality product and that the customers are all generally satisfied. If they see a company trying to pay to get their name out there, it detracts from the customers desire to shop with them. They want real, informative results, and seo services can provide that. More like this blog.